Frijj Swamp Soccer : MicrositeVisit the Frijj microsite
Frijj Swamp Soccer microsite was a project I started before leaving Syzygy. A good deal of it was completed by Jake Brindle.
The site was based around a bottletop competition which users texted in a code and recieved a custom url to get to the site and start their own 'swamp soccer' team.
Users could invite other members to sign up using facebook connect.
A winning team, picked at random, was invited along to hang out with the Soccerette cheerleaders at the games in Scotland.
2 Augmented Reality
A secondary feature of the site was that anybody with a webcam could use their empty bottle as a Augmented Reality placeholder. Holding a bottle up to the screen would result in a cheerleader appearing over the top of it and dancing in the users hand.