This is an example of an NTL viral, discussed here.
This viral was for the NTL site to increase awareness and audience participation with the Big Brother brand. The game is a top down multi-screen adventure where a user is trying to steal house food and drink in order to woo their chosen housemate... without being caught on camera. There a re several fun hidden sub sections to this game, such as opening up the drains under the whirlpool to discover the sewer and coming out in the toilets, finding a walk in fridge full of beer, or trying on some rollerskates that change the speed and way the character moves. The user uses the arrow keys to change direction and the enter key to pick up objects, flick switches or open doors.