NTL - Wreck My Ride- British Motor Show Promotional Viral

This is an example of an NTL viral, discussed here.

About this work

This viral was for the NTL coverage of the British Motorshow. It went through several stages of rebranding as it initially had a logo almost identical to the Pimp My ride one, and the name of the scrap yard was WestwoodScrap (and most people believe he is).